II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located in [insert location here] is a newly established plant nursery that will provide a variety of plant and flower options for purchase. In addition to flowers and plants, the nursery will provide everything for one’s gardening needs including fertilizer, dirt, sod, rocks and outdoor decor.
[Company Name] was founded by [Founder’s Name], a local nurser who has worked in several local nurseries in the area and has made a career out of horticulture. He has studied, grew, and competed with the top nurseries in the country and has solidified his expertise in the industry. [Founder’s Name] has won many top awards and has been featured in multiple gardening magazines and articles.
Throughout his career working with different plant nurseries, [Founder’s Name] has come across several clients who are seeking specific types of plants for their garden and can’t find them to purchase anywhere in the area. [Founder’s Name] knew he could own and operate a successful plant nursery as he has the expertise, management skills, and will have a starting customer base as he will be able to carry many of the highly sought after plants and flowers that are not sold at any other local plant nursery.
[Company Name]’s History
Once his market analysis was complete, [Founder’s Name] began surveying the local vacant warehouses with space for an outdoor greenhouse and located an ideal location to house the plant nursery. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].
Once the lease is finalized on the warehouse space, light construction can begin to build-out the small retail area and outdoor greenhouse.
Since incorporation, the Company has achieved the following milestones:
- Located available warehouse space for rent that is ideal for plant retail sales and enough room for an adjacent outdoor greenhouse
- Developed the company’s name, logo, and website located at [website]
- Hired a general contractor for the build-out of the warehouse, small office, retail showroom, and outdoor greenhouse
- Determined equipment and necessary supplies
- Began recruiting key employees with previous plant nursery experience
[Company Name]’s Products/Services
Below are [Company Name]’s product offerings:
- House Plants
- Herbaceous plants
- Flowers
- Small trees
- Shrubs
- Soil
- Fertilizer
- Pots and planters
