III. Industry Analysis
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The Nursery and Garden Centers industry has experienced strong revenue growth over the past few years and is projected to continue to grow over the next five years. Strong consumer demand for industry products contributed most to the overall increase in sales. Operators have also been able to compensate for higher prices by offering more in-depth product knowledge and superior customer service.
Housing starts and spending on home improvement is also expected to continue to increase, which proves favorable for the industry. The industry will also likely benefit from a growing millennial demographic interested in small plants, gardening and organic produce and an increase in overall consumer spending.