Restaurant Business Plan
If you want to start a new restaurant or expand your current restaurant, you need a business plan.
The following restaurant business plan template gives you the key elements to include in a successful business plan. It can be used to create a full-service restaurant business plan, a business for a fine dining restaurant, fast casual restaurant, and many other types of restaurant businesses.
Restaurant Business Plan Example
Below are links to a sample of each of the essential elements of a business plan to help you write a restaurant business plan for your own establishment.
- Executive Summary – The executive summary is the most important part of your restaurant business plan because it captures your reader’s interest such as potential investors if you need to secure funding. It is a snapshot of your restaurant’s brand, target audience, financial projections, and marketing strategy.
- Company Overview – The company overview section of your restaurant business plan should include a brief description including your business structure, the history of your restaurant, mission statement, chosen location, restaurant concept and service style.
- Industry Analysis – The industry analysis section of your restaurant business plan should include a brief overview of the restaurant industry and a market analysis of your specific location and niche.
- Customer Analysis – The customer analysis section of your restaurant business plan should include diner demographics for your target market and how you plan to attract them to your new business.
- Competitive Analysis – In your competitive research, you will identify your direct competitors in your target location. Your competitive analysis will include details about the strengths and weaknesses of these competitors and the competitive advantage that your restaurant will have over them.
- Marketing Plan – The marketing plan section of your restaurant business plan should include information about your restaurant’s marketing strategy and promotional activities to attract new and existing customers.
- Operations Plan – The operations plan section of your restaurant business plan should include information about the day-to-day operations of your restaurant, such as the restaurant’s hours of operation, sample menu, and table service.
- Management Team – The management team section of your restaurant business plan should include information about the restaurant’s management team and any outside consultants you plan to hire.
- Financial Plan – The financial plan section of your restaurant business plan should include a projected profit, detailed cost analysis, and break-even analysis. You may also include a profit and loss statement, balance sheet, and cash flow statement.
