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Restaurant Business Plan Template

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Restaurant Business Plan

If you want to start a restaurant or expand your current restaurant, you need a business plan.

The following restaurant business plan template gives you the key elements to include in a winning restaurant business plan. It can be used to create a full service restaurant business plan, steak restaurant business plan, buffet restaurant business plan, ethnic food business plan and many other types of restaurant businesses.

You can download our Restaurant business plan template (including a full, customizable financial model) to your computer here.

Restaurant Business Plan Example

Below are links to each of the key sections of your restaurant business plan examples to help you write your own restaurant business plan:

  1. Executive Summary – The executive summary is the most important part of your restaurant business plan. It is a snapshot of your restaurant concept, management team, financial plan, and marketing strategy.
  2. Company Overview – The company overview section of your restaurant business plan should include a company description, the history of your restaurant, as well as a look to the future. Include information about the ownership and management team, as well as your restaurant’s mission statement and business goals.
  3. Industry Analysis – The industry analysis section of your restaurant business plan should include an overview of the restaurant industry and a market analysis of your specific restaurant location and niche.
  4. Customer Analysis – The customer analysis section of your restaurant business plan should include information about your target market and how you plan to attract them.
  5. Competitive Analysis – The competitive analysis section of your restaurant business plan should include information about your competitive research and your competitive advantage.
  6. Marketing Plan – The marketing plan section of your restaurant business plan should include information about your restaurant’s marketing strategy and promotional activities to attract customers.
  7. Operations Plan – The operational plan section of your restaurant business plan should include information about the day-to-day operations of your restaurant, such as the restaurant’s hours of operation, sample menu, and table service.
  8. Management Team – The management team section of your restaurant business plan should include information about the restaurant’s management team and any outside consultants you plan to hire.
  9. Financial Plan – The financial plan section of your restaurant business plan should include a sales forecast, expenses budget, and financial projections. You may also include an income statement, balance sheet, and cash flow statement.

The next few pages will provide examples of each essential section of your restaurant business plan.

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