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Plant Nursery Business Plan Template [Updated 2023]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will provide plants and accessories to the community residents of [company location] and its surrounding areas.

The community of [company location] has thousands of single-family homes with large backyards and front yards. A large segment of the population enjoys home gardening and regularly plant numerous plants, flowers, trees, and shrubs in their garden. These homes are made up of individuals, families, and senior retirees.

The precise demographics of the town in which the company resides is as follows:

 Omaha
Total Population426,835
Square Miles6.89
Population Density3,789.20
Population Male48.04%
Population Female51.96%
Target Population by Age
Age 18 to 2411.87%
Age 25 to 3414.70%
Age 35 to 4412.15%
Age 45 to 5413.54%
Age 55 to 6411.82%
Target Population by Income
Income $50,000 to $74,99911.16%
Income $75,000 to $99,99910.91%
Income $100,000 to $124,9999.07%
Income $125,000 to $149,9999.95%
Income $150,000 to $199,99912.20%
Income $200,000 andOver32.48%

Customer Segmentation

The Company will primarily target the following three customer segments:

  • Individuals: There are many households that are made up of singles who are either male or female. They enjoy keeping a nice household and regularly garden.
  • Families: Many family households also enjoy gardening and regularly make it a family activity.
  • Retirees: There is a large segment of retiree households who regularly enjoy gardening as a hobby and use it as a form of recreation.
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