IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will provide plants and accessories to the community residents of [company location] and its surrounding areas.
The community of [company location] has thousands of single-family homes with large backyards and front yards. A large segment of the population enjoys home gardening and regularly plant numerous plants, flowers, trees, and shrubs in their garden. These homes are made up of individuals, families, and senior retirees.
The precise demographics of the town in which the company resides is as follows:
| Omaha | |
|---|---|
| Total Population | 426,835 |
| Square Miles | 6.89 |
| Population Density | 3,789.20 |
| Population Male | 48.04% |
| Population Female | 51.96% |
| Target Population by Age | |
| Age 18 to 24 | 11.87% |
| Age 25 to 34 | 14.70% |
| Age 35 to 44 | 12.15% |
| Age 45 to 54 | 13.54% |
| Age 55 to 64 | 11.82% |
| Target Population by Income | |
| Income $50,000 to $74,999 | 11.16% |
| Income $75,000 to $99,999 | 10.91% |
| Income $100,000 to $124,999 | 9.07% |
| Income $125,000 to $149,999 | 9.95% |
| Income $150,000 to $199,999 | 12.20% |
| Income $200,000 andOver | 32.48% |
Customer Segmentation
The Company will primarily target the following three customer segments:
- Individuals: There are many households that are made up of singles who are either male or female. They enjoy keeping a nice household and regularly garden.
- Families: Many family households also enjoy gardening and regularly make it a family activity.
- Retirees: There is a large segment of retiree households who regularly enjoy gardening as a hobby and use it as a form of recreation.
