VI. Marketing Plan
This Section's Contents
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[Company Name] seeks to position itself as a premier plant nursery in the area. Consumers can expect to source the best plants in the industry from an accomplished award-winning horticulturist and nurser.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Plant inventory different than any other plant nursery in the market
- Owner will offer his knowledge and expertise to all customers
- Plants grown with proprietary technology
- New, large, and high-tech greenhouse
- Affordable price
Promotions Strategy
[Company Name] expects its target market to be individuals living within a 5-10-mile radius of its location. [The Company’s} promotion strategy to reach these individuals includes:
Billboards
The owner will invest in several billboards in the community to showcase an appealing picture of the greenhouse and pictures of the most exotic plants and flowers. The billboards will be placed in highly trafficked intersections and highways.
Social Media
[Company Name] will invest heavily in a social media advertising campaign. The brand manager will create the company’s social media accounts and invest in ads on all social media accounts. It will use targeted marketing to appeal to the target demographics.
Major Publications
We will also invest in advertising in selected larger publications until we have achieved significant brand awareness. Advertisements such as radio and commercial ads will be shown during peak tv watching time and peak radio listening time.
Website/SEO
[Company Name will invest heavily in developing a professional website that displays all of the products and services the plant nursery has to offer. The website will include attractive pictures of the plants, trees, shrubs, and flowers as well as the nursery’s location and hours of operation. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.
HomeshowsM
[Company Name] will participate in all of the annual and semi-annual community home shows and gardening shows. The company will purchase a table and showcase some of its most popular plant products and accessories.
Pre-Opening Events
Before opening the plant nursery, [Company Name] will organize pre-opening events such as an open house to draw future consumers to visit the nursery and greenhouse and take a tour. When they witness the appealing greenhouse and see all of the plant offerings in full bloom, they will be enticed to be a regular customer of the plant nursery.
Pricing Strategy
[Company Name]’s pricing will be moderate so consumers feel they receive great value when purchasing the plant products and accessories.
