VI. Marketing Plan
This Section's Contents
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[Company Name] seeks to position itself as a high-quality source of hydration in the bottled water industry. Consumers can expect to receive the best bottled water on the market from skilled manufacturers in [location] and developed by a health industry expert.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Appealing taste
- Contains the most vitamins and minerals
- Developed with proprietary technology
- Created by a nutrition industry expert
- Affordable price
Promotions Strategy
[Company Name] expects its target market to be individuals living within a 20-30-mile radius of its location. [The Company’s} promotion strategy to reach these individuals includes:
Social Media
[Company Name] will invest heavily in a social media advertising campaign. The brand manager will create the company’s social media accounts and invest in ads on all social media accounts. It will use targeted marketing to appeal to the target demographics.
Major Publications
We will also invest in advertising in selected larger publications until we have achieved significant brand awareness. Advertisements such as billboards and commercials will be shown during peak tv watching time and the billboards will be placed in highly trafficked areas.
Website/SEO
[Company Name will invest heavily in developing a professional website that displays all of the features and benefits of the bottled water company. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.
Gyms and Athletic Events
The owner will visit multiple gyms and athletic events to hand out samples of the bottled water. We will ask them to keep a handful of our brochures on hand and hand them out to their clients. Because the founder is well-known in the industry, she believes the gyms and athletic event organizers will be happy to hand out her brochures.
Sponsorships
[Company Name] will also invest in sponsoring certain athletic events so that their banners and collateral material are displayed all over the event where numerous people are at.
Pre-Opening Events
Before opening the warehouse, [Company Name] will organize pre-opening events such as an open house to draw future consumers to visit the facility and take a tour. When they witness the proprietary technology and understand how the bottled water is made, they will be enticed to be a regular consumer of the bottled water.
Pricing Strategy
[Company Name]’s pricing will be moderate so consumers feel they receive great value when purchasing the bottled water.
