Bottled Water Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located in [insert location here] is a newly established bottled water company that will provide a variety of bottled water options for purchase. The company has developed proprietary technology that filters water using the latest technology while still maintaining the vitamins and minerals tap and well water include.

[Company Name] was founded by [Founder’s Name], a local dietician who has been running a successful practice for over 20 years. In addition to studying the many health benefits of daily water consumption, she has led seminars, presented at conferences, and written numerous books and journal articles on the practice of drinking bottled water daily. One of the common problems that her clients always have is that they are not consuming enough water because they don’t like the taste. [Founder] has set out to help remedy this problem by creating a bottled water that is healthy and delicious.

[Founder] began researching what it would take to create her own bottled water company and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop her business plan in order to approach investors.

[Company Name]’s History

Once her market analysis was complete, [Founder’s Name] began surveying the local vacant warehouse space and located an ideal location to house the bottled water company. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].

Once the lease is finalized on the warehouse space, light construction can begin to build-out the factory.

Since incorporation, the Company has achieved the following milestones:

  • Located available warehouse space for rent that is ideal for bottling and distribution
  • Developed the company’s name, logo, and website located at [website]
  • Hired a general contractor for the build-out of the warehouse, small office, and distribution area
  • Determined equipment and necessary supplies
  • Began recruiting key employees with previous beverage distribution experience

[Company Name]’s Products/Services

Below are [Company Name]’s product offerings:

A team of physical therapists will be able to perform the following therapy services for patients of all ages:

  1. Mineral water
  2. Spring water
  3. Purified water
  4. Sparkling water
  5. Artesian well water
  6. Alkaline water
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