Bottled Water Business Plan Template [Updated 2024]

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III. Industry Analysis


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The Bottled Water industry is estimated to increase by 3.6% to $7.8 billion over the next five years.

Demand for bottled water has remained steady over the past five years. Per capita of bottled water consumption approached 44 gallons, while average intake of carbonated soft drinks dipped below 37 gallons.

Healthy disposable income growth also enticed consumers to purchase premium products, such as imported water and water fortified with electrolytes and minerals. The shift toward these products, which typically have wider profit, has helped support a higher level of average industry profit.

Moving forward, industry revenue is projected to increase an annualized 3.5% over the next five years as economic activity increases and bottled water producers pass on rising input costs, including the price of plastic and resin. For capturing health- and eco-conscious customers, operators are expected to continue researching and marketing the health benefits of industry-relevant products while minimizing one’s ecological footprint.

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