IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [company location] and its surrounding areas.
The community of [company location] has thousands of active children, teenagers, young adults, adults, and seniors who regularly participate in recreational activity. The company will also target the community as a whole since water is a beneficial source of nutrition and hydration for all ages and types of people; not only active persons.
The precise demographics of the town in which our location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The Company will primarily target the following three customer segments:
- School age children: Most children are regularly active and need proper nutrition to keep their bodies from dehydration. Studies show most children do not receive the proper hydration they need on a regular basis.
- College students: The area is also home to numerous universities and community colleges. College students are not only active, but they regularly partake in alcohol consumption that results in dehydration.
- Adults who Exercise: The Company will also target those who frequent a gym and conduct frequent exercise. Those who regularly exercise are more likely to invest in proper hydration.