Bottled Water Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the community residents of [company location] and its surrounding areas.

The community of [company location] has thousands of active children, teenagers, young adults, adults, and seniors who regularly participate in recreational activity. The company will also target the community as a whole since water is a beneficial source of nutrition and hydration for all ages and types of people; not only active persons.

The precise demographics of the town in which our location resides is as follows:

GlendaleHighland
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following three customer segments:

  1. School age children: Most children are regularly active and need proper nutrition to keep their bodies from dehydration. Studies show most children do not receive the proper hydration they need on a regular basis.
  2. College students: The area is also home to numerous universities and community colleges. College students are not only active, but they regularly partake in alcohol consumption that results in dehydration.
  3. Adults who Exercise: The Company will also target those who frequent a gym and conduct frequent exercise. Those who regularly exercise are more likely to invest in proper hydration.
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