IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [company location] and its surrounding areas.
The community of [company location] has thousands of active children, teenagers, young adults, adults, and seniors who regularly participate in recreational activity. The company will also target the community as a whole since water is a beneficial source of nutrition and hydration for all ages and types of people; not only active persons.
The precise demographics of the town in which our location resides is as follows:
| Glendale | Highland | |
|---|---|---|
| Total Population | 26,097 | 10,725 |
| Square Miles | 6.89 | 3.96 |
| Population Density | 3,789.20 | 2,710.80 |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 18-24 | 3.68% | 3.52% |
| Age 25-34 | 5.22% | 4.50% |
| Age 35-44 | 13.80% | 13.91% |
| Age 45-54 | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
The Company will primarily target the following three customer segments:
- School age children: Most children are regularly active and need proper nutrition to keep their bodies from dehydration. Studies show most children do not receive the proper hydration they need on a regular basis.
- College students: The area is also home to numerous universities and community colleges. College students are not only active, but they regularly partake in alcohol consumption that results in dehydration.
- Adults who Exercise: The Company will also target those who frequent a gym and conduct frequent exercise. Those who regularly exercise are more likely to invest in proper hydration.
