V. Competitive Analysis
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Direct & Indirect Competitors
The following businesses are located within a 10-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Water King is a bottled water distribution company in [location]. In business for over 40 years, Water King delivers bottled water to residences, offices, and schools across the area. Water King also offers a variety of water treatment products and services including, water softeners, bottle free dispenser, drinking water systems, and custom label bottled water.
In addition, Water King provides reverse osmosis systems for businesses and homes as well as regular treatment options. The company is also able to provide commercial water systems.
Prime Time Water Solutions
Prime Time Water Solutions is a total beverage provider for commercial and residential properties. The company offers tea, coffee, and breakroom supplies and water filtration products. They are a full-service option for any type of beverage needed for local businesses.
Clients are able to set up their delivery dates for weekly, bi-weekly, or monthly deliveries. Each delivery representative delivers directly to the specified location in the office so that no one needs to lift a finger. All containers are recycled and clients can opt for regular cleanings of their coffee maker, water filter, etc. Prime Time offers a full concierge service or just drop off and delivery.
Water, coffee and tea equipment can either be purchased outright or paid in monthly installments. Beverage deliveries are priced on a monthly basis and are customized per level of service.
Spring Seltzer is also a local bottled water company that manufactures and distributes a variety of bottled water products. They are mostly known for their seltzers, but also provide mineral water, spring water, and purified water. The company has been in business for about ten years and has developed a large following due to their unique branding. Spring Seltzer has become a favorite of fitness enthusiasts and competitive athletes. They have invested in acquiring local notable athletes to be their spokespeople and have invested heavily in a marketing campaign.
While Spring Seltzer has a strong branding and following, the taste is not as appealing to other brands. They are also the most expensive bottled water product on the market. For now, Spring Seltzer distributes locally and to neighboring states, but they are not distributing on a national level yet.
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- Taste: [Company Name]’s taste is refreshing, healthy, and tasty. Due to their proprietary technology, they are able to provide the tastiest and healthiest water on the market.
Price: [Company Name] is able to offer the highest quality water at a competitive price point. Customers will be able to purchase the water in bulk as they will feel they are receiving a bargain.
- Known Expertise: Part of the marketing strategy is to showcase the founder’s expertise and knowledge in the industry. As a proven dietician, she was able to make a bottled water product that is the healthiest on the planet.
- Proprietary Technology: [Company Name] will invest heavily on the latest technology to develop the healthiest bottled water while not sacrificing taste or beneficial vitamins and minerals.