VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering the best BBQ cuisine in town
- Offering a convenient location that offers both eat-in or take-out options
- Providing a welcoming, family-friendly environment
- Providing excellent customer service
- Adding our signature BBQ sauce to every dish
Promotions Strategy
[Company Name] expects its target market to be individuals working and/or living within a ten mile radius of the restaurant. The company’s promotions strategy to reach these individuals includes:
Website/SEO
[Company Name] will develop a professional website that showcases pictures of the restaurant and some of our most popular meals. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.
Advertising
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.
Sampling
[Company Name] employees will initially give free food samples to passersby to enable them to taste the quality of our dishes and learn about us.
Pre-Opening Events
Before opening the store, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Public Relations
We will contact all local and area newspapers and television stations to tell them about the opening and unique value proposition of [Company Name].
Pricing Strategy
[Company Name]’s pricing will be moderate so customers feel they receive great value when frequenting our BBQ restaurant.
