III. Industry Analysis
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BBQ cuisine is a staple for many Americans. According to QSR magazine, about 95% of Americans enjoy BBQ, with about one third of them eating BBQ on a weekly basis. This gives the BBQ industry a lot of stability. Since it is a significant part of American culture, it is less likely than less popular cuisines to have volatile ups and downs in the market. Furthermore, according to Smallbzgenuis.net, 60% of BBQ restaurants have a track record of five years or more. This means that when a new BBQ restaurant starts, the locals make sure it stays. Very few other businesses have this track record, which shows just how popular and sustainable BBQ restaurants are.
One significant challenge to the industry is the growing trend of plant-based diets. More Americans than ever before are ditching meat in order to go vegan or eat solely plant-based foods. BBQ restaurants that add plant-based options to their menu have a much better chance of successfully adapting this challenge.
