V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
The following restaurants are located within ten mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Eastside BBQ
Eastside BBQ is a local BBQ restaurant that has served [Location] for over 30 years. It’s a popular family-owned restaurant that has had raving reviews for years. They serve every BBQ style cuisine you can think of: burgers, sandwiches, steak, you name it. Their variety and high quality meals are what keep customers coming back.
Though Eastside BBQ will remain popular, since they are a small family-owned restaurant, they do not have as many resources as [Company Name] will have. For example, their restaurant is very small and only accommodates a handful of customers at a time and they are open only a few hours each day. [Company Name] will be open much longer and have a large space and more staff to handle more customers.
BBQ of Korea
BBQ of Korea is a Korean BBQ restaurant located in downtown [Location]. It’s a great place for everyone who is interested in Asian-styled BBQ. BBQ of Korea has been popular with residents for decades by serving dozens of delicious authentic Asian BBQ and grilled meals. Though we expect BBQ of Korea to continue to thrive, anyone who is more interested in American-style BBQ will be more interested in visiting [Company Name].
BBQ To Go
BBQ To Go is a local food truck that specializes in BBQ cuisine. The truck is located downtown where dozens of other food trucks are gathered. The food truck has a decent selection of BBQ meals, including burgers, ribs, and steak. They package everything nicely into to-go containers so customers can take their meals home or back to the office. Though the cart is small, it still manages to cook hundreds of orders each day.
Though we expect BBQ To Go to continue to thrive, their menu selection is much more limited than ours. We expect customers who want more variety and options will prefer to frequent [Company Name].
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: Our management team has years of business and marketing experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
- Atmosphere: [Company Name] will provide a welcoming and family friendly atmosphere that will attract residents of all walks of life.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our restaurant.
