IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [Location] and the immediately surrounding areas as well as those who work in [Location].
The area we serve is full of hard-working, middle class people who love to eat moderately priced American cuisine.
Customer Segmentation
We will primarily target the following customer segments:
- Middle class residents: The city is filled with thousands of middle-class residents who will be looking for a place to eat where the staff is friendly, the atmosphere is welcoming, and the meals are top tier American cuisine. We can offer all of these, making us the perfect restaurant for this segment.
- Families: BBQ restaurants are often a site for fun family outings. Therefore, we expect many families to frequent our restaurant and enjoy our welcoming atmosphere.
- Local workers: We provide a warm and welcoming atmosphere for all local workers who just want to relax and have a good meal after work.
