I. Executive Summary
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Business Overview
[Company Name] is a new BBQ restaurant located in downtown [Location]. We serve a large menu full of delicious American style BBQ meals, including ribs, steak, and pulled pork. Many of our entrees will be slathered in our signature BBQ sauce which will give each entree a unique, sweet and smoky flavor. We take great pride in our signature sauce, and will sell bottles of it for customers to take home.
[Company Name] is founded and run by [Founder’s Name]. [Founder’s Name] has enjoyed BBQ all his life and has spent the past [X] years working at other restaurants and BBQ chains. The combination of [Founder’s Name] passion, expertise, and experience in the restaurant industry will ensure that [Company Name] is a great success.
Products Served
[Company Name] will serve a wide variety of delicious BBQ-style meals. These meals will include:
- Steak (including rib-eye, brisket, sirloin, or strip)
- Ribs
- Pulled Pork
- Chicken Wings
- Chicken Breast
- Burgers
- Sandwiches
Customers will have a choice of the following sides to pair with their meal: fries, side salad, or cole slaw. We will also have appetizers and a kid’s menu. Finally, no BBQ would be complete without a wide variety of high-quality drinks, including sodas and local beers.
What makes our cuisine distinct is our signature BBQ sauce that was made by [Founder’s Name] and his father. This sauce provides a unique sweet and smoky flavor that will make our entrees stand out from the competition. In addition to selling entrees from our menu, we will also sell bottles of our signature sauce for customers to take home for their own recipes.
Customer Focus
[Company Name] will serve residents living in the [Location] area. The people of [Location] love good old fashioned American cuisine. They are hard working middle class people who deserve to have high quality BBQ cuisine for an affordable price. The demographics of the area are as follows:
- 87,921 residents
- Average income of $54,000
- 58.9% married
- 32.6% in Mgt./Professional occupations
- Median age: 38 years
Management Team
[Company Name] is founded and run by [Founder’s Name]. He has eaten and cooked BBQ all his life, and has developed a passion for perfecting this cuisine. His father helped him create the perfect BBQ sauce when [Founder’s Name] was just a child. Since then he has used it in all of his BBQ dishes and will use it for all of [Company Name]’s entrees.
In addition to having a passion for BBQ, [Founder’s Name] also has spent the past [X] years working at other restaurants and BBQ chains. The combination of [Founder’s Name] passion, expertise, and experience in the restaurant industry will ensure our success.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- There are currently very few BBQ restaurants in the market we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
- Our location is in a high-volume area with little direct traffic, and will thus be highly convenient to significant numbers of passersby each day.
- The management team has a track record of success in the restaurant business and in making BBQ dishes.
- The BBQ restaurant business is a proven business and has succeeded in communities throughout the United States.
Financial Highlights
[Company Name] is currently seeking $500,000 to launch. The capital will be used for funding capital expenditures, labor expenses, marketing expenses and working capital. Specifically, these funds will be used as follows:
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
