II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name] offers an extensive menu of delicious BBQ cuisine. We offer all the meals that a BBQ fan could want, including brisket, ribs, pulled pork, and chicken.
However, what truly distinguishes our restaurant from others is our unique sweet and smoky BBQ sauce. It will be served on nearly all of our dishes, bringing a unique flavor to all of our BBQ creations. Customers who love our sauce can buy bottles of it to take home.
[Company Name] is founded and run by [Founder’s Name] who has been eating and cooking BBQ all his life. He created the recipe for our signature BBQ sauce with his father when he was very young. He also has considerable experience in the restaurant industry, which will help lead our restaurant to success.
[Company Name]’s History
[Founder’s Name] conducted a market analysis along with a local survey to see how well a new BBQ restaurant would fare in the area. Luckily, many residents responded that they would be interested in frequenting our restaurant. Soon after surveying the local customer base, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has found a potential location for the BBQ restaurant and is currently doing due diligence on the property. Once the lease is finalized, all operations will move there.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website located [website]
- Created the menu
- Developed [Company Name]’s signature BBQ sauce
- Determined equipment and inventory requirements
- Began recruiting key employees with experience in the restaurant industry
[Company Name]’s Products/Services
[Company Name] will serve a wide variety of delicious BBQ-style meals. These meals will include:
- Steak (including rib-eye, brisket, sirloin, or strip)
- Ribs
- Pulled Pork
- Chicken Wings
- Chicken Breast
- Burgers
- Sandwiches
In addition to these entrees, we will also sell appetizers, sides, drinks, and kids meals. Customers who love our signature BBQ sauce can purchase bottles of it to take home.
