IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve restaurants, grocery stores and hotels, as well as households in the [Location] area and the immediate surrounding areas. The area residents we serve are affluent and show an increased demand for home-grown wines.
Customer Segmentation
We will primarily target the following three customer segments:
- Local residents: Approximately 65,000 residents live in the area, 80% of which are over the age of 21.
- Wholesale accounts: We will target restaurants, hotels and grocery stores to set-up wholesale accounts. These establishments will then sell our wines downstream to end consumers.
- Businesses: We will target local corporations for company outings
