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Winery Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will primarily serve restaurants, grocery stores and hotels, as well as households in the [Location] area and the immediate surrounding areas. The area residents we serve are affluent and show an increased demand for home-grown wines.

Customer Segmentation

We will primarily target the following three customer segments:

  • Local residents: Approximately 65,000 residents live in the area, 80% of which are over the age of 21.
  • Wholesale accounts: We will target restaurants, hotels and grocery stores to set-up wholesale accounts. These establishments will then sell our wines downstream to end consumers.
  • Businesses: We will target local corporations for company outings
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