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Winery Business Plan Template [2021 Updated]

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III. Industry Analysis


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The Winery industry has experienced fairly consistent growth over the past years. As the United States has become an increasingly prominent producer and exporter of quality wines, the industry has established itself as a key player in the global wine market. Additionally, consumer preferences have shifted during the period, with many consumers spending more on high-end alcoholic beverages, boosting demand for the industry’s high-priced products.

Over the next five years, the industry is anticipated to benefit from projected increases in consumer confidence and per capita expenditure on alcohol. Thus, while regulation for the alcohol beverage sector is expected to increase, increased consumer spending is anticipated to outweigh detrimental regulatory shifts. Still, operators will continue to experience pressure on profit margins as growing conditions deteriorate due to the effects of climate change.

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