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Winery Business Plan Template [2021 Updated]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Offers the finest wines at a competitive price
  • Has a convenient location that offers a place to experience wine-making
  • Provides excellent customer service

Promotions Strategy

[Company Name] expects its target market to be residents and individuals working within [Location] area. The Company’s promotions strategy to reach these individuals includes:

Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other promotions for people to experience our wine offerings.

Public Relations
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].

Advertising
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.

Sampling
[Company Name] employees will initially give free wine samples to enable customers to taste the quality of our wines and learn about us.

Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.

Pre-Opening Events
Before opening the winery, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.

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