Winery Business Plan Template [Updated 2024]

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V. Competitive Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Sunset Winery
Sunset Winery is a small family-owned winery offering a variety of small-batch wines created from the fruit of West Michigan farmers. Because of its limited production operation, it limits customers to a maximum of 12 bottles of a given variety per household per visit. Sunset Winery also operates a tasting room on location. It serves wine, beer and cider.

Sunset Winery wines include: Fruit Wines, Dessert Wine, Hard Cider, Specialty Wines, White Wines and Red Wines

The Winery
Founded in 2003, The Winery is a family-owned and -operated WInery, Blueberry Farm and Christmas Tree Farm. The Winery is open seasonally Memorial Day thru Labor Day. All Young Farms wines are produced, cellared, and bottled on-site.

The Winery operates a tasting room, which hosts live music on Thursday evenings, and food trucks on Friday evenings. The Winery wines include reds, whites, fruit and cider.

Vina Vineyards
Established in 2012, Vina Vineyards is a family-owned boutique winery that produces a variety of black currant, red currant and gooseberry wines made from berries grown on its own farm. All Vina Vineyards wines are produced and bottled on site.

Vina Vineyards also operates a tasting room, which is available to rent as a venue for parties or events.

Competitive Pricing

The cost of wine is highly variable depending on the variety, vintage and other factors.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with our wholesale customers
  • Management: [Founder’s Name] has been extremely successful working in the wine-making business and will be able to use his previous experience to assure clients of the care that [Company Name] will take to create the best tasting wines. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
  • Transparency: To continue to assure customers of the quality of [Company Name]’s products, customers are allowed to visit the [Company Name] at a moment’s notice, and enjoy a wine tasting and winery experience.
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