Summer Camp Business Plan Template [Updated 2024]

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VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company name] brand will focus on the Company’s unique value proposition:

  • Prime recreational location, close to nature and away from the buzzing city
  • Exciting activities and comfortable facilities
  • Significant personal attention
  • Moderate price point
  • Kid-focused environment and events

Promotions Strategy

[Company name] expects its target market to be individuals living in [State] and throughout the region. The Company’s promotions strategy to reach these individuals includes:

Direct Mail
[Company name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will offer discounts and/or provide other inducements for families to enroll their children in one or more camp programs.

Public Relations
We will contact all local and area newspapers, radio stations, and television stations and send them a press release describing the opening and unique value proposition of [Company name].

[Company name] will initially advertise in local newspapers and sponsor community events in order to gain awareness. We will also make use of social media advertising to promote our location and services to a more specific audience for greater conversion rates.

Community Events/Organizations
[Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, homeowner associations, or sporting events.

Ongoing Customer Communications
[Company name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.

Pre-Opening Events
Before opening the summer camp, [Company name] will organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company name].

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