IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [State] and the region.
The area we serve is populated mostly by middle income families; many of whom have the means to pay for recreational activities, and are looking for summer camps where their children can be active and have a summer adventure without breaking the bank.
The precise demographics of the town in which our location resides is as follows:
|Under 5 years||5.20%||5.60%||4.80%|
|15 to 19 years||4.30%||4.20%||4.40%|
|20 to 24 years||7.20%||7.00%||7.30%|
|25 to 29 years||12.10%||11.90%||12.40%|
|30 to 34 years||10.60%||10.90%||10.30%|
|35 to 39 years||8.00%||8.30%||7.60%|
|40 to 44 years||6.70%||7.00%||6.30%|
Our target market can be segmented into these groups:
- Families/Children: The company seeks to reach out to families who are looking to constructively occupy their childrens’ summers.
- Schools: Several schools have field trips/outings to summer camps every year. These schools also have organizations and clubs that hold recreational events and outdoor trips, which will be perfect for our facilities.