IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [State] and the region.
The area we serve is populated mostly by middle income families; many of whom have the means to pay for recreational activities, and are looking for summer camps where their children can be active and have a summer adventure without breaking the bank.
The precise demographics of the town in which our location resides is as follows:
| Total | Male | Female | |
|---|---|---|---|
| Total population | 1,644,518 | 778,476 | 866,042 |
| AGE | |||
| Under 5 years | 5.20% | 5.60% | 4.80% |
| 15 to 19 years | 4.30% | 4.20% | 4.40% |
| 20 to 24 years | 7.20% | 7.00% | 7.30% |
| 25 to 29 years | 12.10% | 11.90% | 12.40% |
| 30 to 34 years | 10.60% | 10.90% | 10.30% |
| 35 to 39 years | 8.00% | 8.30% | 7.60% |
| 40 to 44 years | 6.70% | 7.00% | 6.30% |
Customer Segmentation
Our target market can be segmented into these groups:
- Families/Children: The company seeks to reach out to families who are looking to constructively occupy their childrens’ summers.
- Schools: Several schools have field trips/outings to summer camps every year. These schools also have organizations and clubs that hold recreational events and outdoor trips, which will be perfect for our facilities.
