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Summer Camp Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [State] and the region.

The area we serve is populated mostly by middle income families; many of whom have the means to pay for recreational activities, and are looking for summer camps where their children can be active and have a summer adventure without breaking the bank.

The precise demographics of the town in which our location resides is as follows:

 TotalMaleFemale
Total population1,644,518778,476866,042
AGE
Under 5 years5.20%5.60%4.80%
15 to 19 years4.30%4.20%4.40%
20 to 24 years7.20%7.00%7.30%
25 to 29 years12.10%11.90%12.40%
30 to 34 years10.60%10.90%10.30%
35 to 39 years8.00%8.30%7.60%
40 to 44 years6.70%7.00%6.30%

Customer Segmentation

Our target market can be segmented into these groups:

  • Families/Children: The company seeks to reach out to families who are looking to constructively occupy their childrens’ summers.
  • Schools: Several schools have field trips/outings to summer camps every year. These schools also have organizations and clubs that hold recreational events and outdoor trips, which will be perfect for our facilities.
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