V. Competitive Analysis
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Direct & Indirect Competitors
Pigeon Rock Day Camp
Established in 2012, Pigeon Rock Day Camp is a summer day camp for children aged 4 to 13. Pigeon Rock Day Camp is located on 50 acres, and offers a variety of activities and special events. Parents enjoy flexible registration options and tuition that includes lunch, snacks, bus transportation, towel service, all activities, along with a camp tee shirt, backpack and water bottle. Campers have the opportunity to participate in archery, swimming, horseback riding, ropes courses and music.
Camp Sun
Established in 2011, Camp Sun is a day camp for children aged 5 to 15. Camp Sun is a camp for all children, both with and without special needs. Camp Sun is located on over 165 acres, and features miles of trails, a private pond, and lots of wildlife. In addition, the camp has a swimming area, boating and fishing docks, volleyball and basketball courts, a playing field, archery range, zip line, climbing wall, unit sites and indoor facilities for rainy day activities.
Prime Day Camp
Established in 1968, Prime Day Camp is an overnight summer camp for boys and girls between the ages of 7 and 16. A member of the Christian Camp and Conference Association, the camp has been placed in “best camp” lists for a number of years.
Campers enjoy individualized scheduling of a variety of 40+ activities that range from horseback riding to golf. These activities are in addition to the Spartan/Athenian competitions and themed nightly programs.
Prime Day Camp is known as “The Positive Zone” where campers build character and values. The boys camp and girls camp learn responsibility and cooperation, while gaining independence and confidence.
Competitive Pricing
| Weekly Tuition | Monthly Tuition | |
|---|---|---|
| Pigeon Rock Day Camp | $450 | $1400 |
| Camp Sun | $425 | $1350 |
| Prime Day Camp | $350 | $1500 |
Competitive Advantage
[Company name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company name] is located near several outdoor recreational areas.
- Great service and facilities at an affordable price: The services and facilities offered by [Company name] are similar in quality to its most premium positioned competitor. [Company name] will offer these things at a much more affordable price.
- Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influences. As such, it will be relatively easy for [Company name] to build brand awareness and an initial customer base.
