Summer Camp Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a summer camp that is situated in [Location]’s exciting outdoor recreation areas. It aims to instill a love of the outdoors, and is a great place to learn new skills while enjoying adventures with newfound friends.

Offering a variety of thrilling camping programs, [Company name] appeals to kids of all ages and abilities. The camp also offers financial assistance, in order to provide equitable access for families in all economic positions.

[Company Name]’s History

[Company name] is run by [Founder’s Name], who is renowned for his guided expeditions. When this campground became available, he recognized the potential of the area, having led some of his most successful outings in the waters and recreational spots nearby. Upon purchasing the campground, he set about assembling a team of adventurers and outdoors enthusiasts, all of whom have experience guiding and mentoring children.

Since incorporation, the [Company name] has achieved the following milestones:

  • Created the company’s name, logo and website located at [website]
  • Updated the campground and lodges
  • Determined equipment and fixture requirements
  • Recruited key employees with previous experience in summer camps and/or outdoor sports

[Company Name]’s Products/Services

[Company Name] provides programming for children aged 5 through 18, living in [State] and throughout the region.

The following are the services and amenities that will be made available to our clients:

  • Day Camp
  • Camp At Home: private programming
  • Camp on the Go: meet at local recreation areas
  • Overnight Camp
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