III. Industry Analysis
The Summer Camps industry is expected to increase revenues at a rate of 4% over the next five years. Disposable income has grown over the past five years, contributing to industry revenue gains. As niche and specialty camps become more popular, demand for industry operators is expected to trend upward.
Further, demographics play an important role in establishing the industry’s primary markets. Children and adolescents from relatively affluent households are the primary customers of recreational and educational camps. The industry has grown to encompass more specialized overnight offerings, keeping industry profit high. Niche camps centered on particular sports have grown in popularity because parents have exhibited increased demand to get tangible results from their child’s camping experience. As the number of households earning more than $100,000 annually increases, revenue is expected to grow.
The industry is expected to experience a marginal increase in the number of children and adolescents it serves, improving expenditure on recreational activities and gains in sports participation.