II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name], located at [insert location here], is a new, upscale snow cone shop focusing on providing a variety of snow cone flavors to the local community in an enjoyable environment. The Company will also sell soft drinks and snacks.
The snow cone shop will be located in [insert location here]. According to research, about 50,000 vehicles pass through the location daily, making it the best and most suitable location for the business. The location will include an outdoor seating area and parking. Other businesses in the [insert location here] where [Company Name] will be located include shops, gas stations, and a variety of other restaurants, all of which will bring in additional customers for the business.
Much of the community is made up of school-age children and families that frequent snow cone shops. There is not much competition, and [Company Name] would be the only snow cone shop in [insert location here].
[Company Name]’s History
[Founder’s Name] is an entrepreneur with a passion for snow cones. He seeks to provide an upscale place for snow cone lovers by offering a wide selection of different flavors of snow cones in one place. [Company Name] will become the best snow cone shop in [Location], offering its customers the highest quality and enjoyable experience.
[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the snow cone shop.
Since incorporation, the company has achieved the following milestones:
- Found snow cone shop space and signed Letter of Intent to lease it
- Developed the company’s name, logo, and website
- Created the menu of snow cones, soft drinks, and snacks
- Determined equipment and inventory requirements
- Began recruiting key employees with experience in the ice cream and frozen dessert industry
[Company Name]’s Products/Services
The Company provides the following products:
- A variety of snow cone flavors (shaved ice or ground-up ice desserts) including Cherry, Grape, Blue Raspberry, Strawberry, Lemon-Lime, Banana, Tiger’s Blood, Root Beer, and Watermelon
- Soft drinks