VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the snow cones and frozen dessert industry. Customers can expect to receive the best quality snow cones at competitive prices.
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering a wide variety of snow cones flavors to cater to the needs of all of its customers
- Convenient location
- Moderate price point
- Providing excellent customer service
Promotions Strategy
[Company Name] will target all residents of [company location] within a 20–30-mile radius. The Company’s promotions strategy to reach the most clientele include:
Social Media
[Company Name] will be active on social media and use targeted social media advertising to attract its most likely customers. The Company will frequently post upcoming specials, events, and seasonal featured flavors. [Company Name] will also post pictures and reviews of its customers on its social media platforms to increase audience awareness and loyalty.
Sampling
Before opening the snow cone shop [Company Name], employees will initially give free snow cones samples to passersby to enable them to taste the quality of snow cones and learn about the company. The Company will also organize pre-opening events designed for prospective customers, local merchants, and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its products in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied customers. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come and try their snow cones for the first time.
Website
[Company Name] will have an informative and attractive website that will feature professional photos of the shop, its snow cones, shop hours, menu, address, and contact information. It will also use SEO to constantly stay at the top of search engines for anyone searching for snow cones shops near them.
Special Offers
Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.
Pricing Strategy
[Company Name]’s pricing will be moderate, so customers feel they receive great value when purchasing its products. The customer can expect to receive quality snow cones for a more affordable price than what they pay at an ultra-premium snow cone shop.
