V. Competitive Analysis
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Direct & Indirect Competitors
Snow Escape is home to one of the best snow cones in [insert location here]. Snow Escape has been a local business in [location] for 20 plus years. They have over 20 flavors to choose from, including the local favorites of homemade snow cones and fudgesicle.
Snow Good provides snow cones made from ice cubes that are shaved into the consistency of snow using their special machines. Products of Snow Good are made easily with no expertise and are served in a flower cup, cone or tub and can be eaten with a straw spoon. The main weakness of snow cones sold by Snow Good is that they do not sell quality syrups and prefer to sell the more inexpensive brand with lower quality taste.
Frozen Delight is a US-based provider of snow cones, ice cream, frozen yogurt, and other frozen desserts. The company was founded in 1945 and is headquartered in [location]. Frozen Delight is famous for its 11 flavors slogan customer sampling of snow cones flavors. The company is dedicated to providing the best quality flavors and softest snow to its customers. In addition to traditional snow cones, it also offers snacks, soft drinks, shakes, and prepackaged ice cream.
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: The Company’s management team has xx years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
- Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
- Various Flavors of Snow Cone: The Company will provide a wide variety of snow cone flavors of different types and in different sizes that can meet the needs of a wide range of customers.
- Location: [Company Name]’s location will be located in a highly trafficked, prime retail location in a busy intersection of town.