I. Executive Summary
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Business Overview
[Company Name] is a unique, local snow cone establishment that serves a variety of snow cones and shaved ice to the community of [company location]. The store will be centrally located in the heart of [location], capturing both residential and business customers. The company will also have a snow cone cart, available to rent for parties and events.
Products Served
[Company Name] will sell a variety of snow cone flavors such as Cherry, Grape, Blue Raspberry, Strawberry, Lemon-Lime, Banana, Tiger’s Blood, Root Beer, and Watermelon. [Company Name] will also offer soft drinks and snacks to its customers.
Customer Focus
[Company Name] will serve the community of [company location]. The community largely comprises families and has a large number of schools, churches, and organizations. The demographics of the target customer profile is as follows:
- 52,313 residents
- Average income of $65,000
- 74.9% married
- 16 schools to include elementary, middle, and high schools
- Median age: 39 years
Management Team
[Company Name] will be solely owned and operated by [Founder’s Name]. In his experience in the ice cream and frozen dessert industry, he acquired an in-depth knowledge of the operations and marketing of running a snow cone business before he started [Company name]. [Founder’s Name] fun nature, innovative snow cone business ideas, and passion for business led him to start a business in this industry.
[Founder] graduated from the University of ABC, where he majored in Business. He also has a certificate in food service management from the local culinary institute.
Success Factors
[Company Name] is qualified to succeed due to the following reasons:
- The Company will provide various flavors of snow cones (shaved ice or ground-up ice desserts) to meet the needs of a wide range of customers.
- The snow cone shop will be located in a highly trafficked, prime retail location in a busy intersection of town.
- [Founder’s Name] has lived in [company location] all of his life and has raised his family in the same community as the target market. He has many connections with the local schools, churches, and organizations.
- [Company Name] will offer premium snow cones at a price point that is competitive with other establishments and be moderately priced for freshly made snow cones.
Financial Highlights
[Company Name] is currently seeking $170,000 to launch its snow cone shop. Specifically, these funds will be used as follows:
- Store design/build: $120,000
- Working capital: $50,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
The following graph outlines the pro forma financial projections for [Company Name] over the next five years:
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |
|---|---|---|---|---|---|
| Revenue | $200,000 | $300,000 | $400,000 | $500,000 | $600,000 |
| Total Expenses | $176,390 | $230,030 | $250,431 | $261,901 | $273,920 |
| EBITDA | $23,610 | $69,970 | $149,569 | $238,099 | $326,080 |
| Depreciation | $0 | $0 | $0 | $0 | $0 |
| EBIT | $23,610 | $69,970 | $149,569 | $238,099 | $326,080 |
| Interest | $0 | $0 | $0 | $0 | $0 |
| PreTax Income | $23,610 | $69,970 | $149,569 | $238,099 | $326,080 |
| Income Tax Expense | $13,344 | $19,409 | $52,349 | $83,334 | $114,128 |
| Net Income/Surplus | $10,266 | $50,561 | $97,220 | $154,764 | $211,952 |
