Snow Cone Business Plan Template [Updated 2023]

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I. Executive Summary

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a unique, local snow cone establishment that serves a variety of snow cones and shaved ice to the community of [company location]. The store will be centrally located in the heart of [location], capturing both residential and business customers. The company will also have a snow cone cart, available to rent for parties and events.

Products Served

[Company Name] will sell a variety of snow cone flavors such as Cherry, Grape, Blue Raspberry, Strawberry, Lemon-Lime, Banana, Tiger’s Blood, Root Beer, and Watermelon. [Company Name] will also offer soft drinks and snacks to its customers.

Customer Focus

[Company Name] will serve the community of [company location]. The community largely comprises families and has a large number of schools, churches, and organizations. The demographics of the target customer profile is as follows:

  • 52,313 residents
  • Average income of $65,000
  • 74.9% married
  • 16 schools to include elementary, middle, and high schools
  • Median age: 39 years

Management Team

[Company Name] will be solely owned and operated by [Founder’s Name]. In his experience in the ice cream and frozen dessert industry, he acquired an in-depth knowledge of the operations and marketing of running a snow cone business before he started [Company name]. [Founder’s Name] fun nature, innovative snow cone business ideas, and passion for business led him to start a business in this industry.

[Founder] graduated from the University of ABC, where he majored in Business. He also has a certificate in food service management from the local culinary institute.

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

  • The Company will provide various flavors of snow cones (shaved ice or ground-up ice desserts) to meet the needs of a wide range of customers.
  • The snow cone shop will be located in a highly trafficked, prime retail location in a busy intersection of town.
  • [Founder’s Name] has lived in [company location] all of his life and has raised his family in the same community as the target market. He has many connections with the local schools, churches, and organizations.
  • [Company Name] will offer premium snow cones at a price point that is competitive with other establishments and be moderately priced for freshly made snow cones.

Financial Highlights

[Company Name] is currently seeking $170,000 to launch its snow cone shop. Specifically, these funds will be used as follows:

  • Store design/build: $120,000
  • Working capital: $50,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

The following graph outlines the pro forma financial projections for [Company Name] over the next five years:

Year 1Year 2Year 3Year 4Year 5
Revenue$200,000 $300,000 $400,000 $500,000 $600,000
Total Expenses$176,390 $230,030 $250,431 $261,901 $273,920
EBITDA$23,610 $69,970 $149,569 $238,099 $326,080
EBIT$23,610 $69,970 $149,569 $238,099 $326,080
PreTax Income$23,610 $69,970 $149,569 $238,099 $326,080
Income Tax Expense$13,344 $19,409 $52,349 $83,334 $114,128
Net Income/Surplus$10,266 $50,561 $97,220 $154,764 $211,952

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