IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [company location] and its surrounding areas.
The area in which the company will serve has dozens of elementary, middle, and high schools, as well as numerous sports organizations, churches, and activities. [company location] is mostly a family-friendly community whose residents regularly consume snow cones.
Below is a demographic breakdown of this area:
| Springdale | Wyndham | |
|---|---|---|
| Total Population | 26,097 | 10,725 |
| Square Miles | 6.89 | 3.96 |
| Population Density | 3,789.20 | 2,710.80 |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 18-24 | 3.68% | 3.52% |
| Age 25-34 | 5.22% | 4.50% |
| Age 35-44 | 13.80% | 13.91% |
| Age 45-54 | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Residential Community: The Company will target the community residing in the [Location] of [Company Name]. Snow cones are one of the most popular desserts among American children and teenagers, which means the company can anticipate a high volume of sales. Also, the area has a large population of parents of young children who regularly treat their children with snow cones.
- Working Community: The second category includes the workers and employees who work in the businesses or offices located in the vicinity of the snow cone shop. [Company Name] expects to draw in a large number of workers in various industries coming to purchase snow cones and snacks during work lunch hour or break.
- Passers-by: The Company will also target people who do not live or work near the shop but have come to the area for any business purpose or commercial activity. [Company Name] will be the perfect place for these passers-by to take relief from the hot weather of [Location].
