IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [company location] and its surrounding areas.
The area in which the company will serve has dozens of elementary, middle, and high schools, as well as numerous sports organizations, churches, and activities. [company location] is mostly a family-friendly community whose residents regularly consume snow cones.
Below is a demographic breakdown of this area:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The Company will primarily target the following customer segments:
- Residential Community: The Company will target the community residing in the [Location] of [Company Name]. Snow cones are one of the most popular desserts among American children and teenagers, which means the company can anticipate a high volume of sales. Also, the area has a large population of parents of young children who regularly treat their children with snow cones.
- Working Community: The second category includes the workers and employees who work in the businesses or offices located in the vicinity of the snow cone shop. [Company Name] expects to draw in a large number of workers in various industries coming to purchase snow cones and snacks during work lunch hour or break.
- Passers-by: The Company will also target people who do not live or work near the shop but have come to the area for any business purpose or commercial activity. [Company Name] will be the perfect place for these passers-by to take relief from the hot weather of [Location].