Snow Cone Business Plan Template [Updated 2024]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the community residents of [company location] and its surrounding areas.

The area in which the company will serve has dozens of elementary, middle, and high schools, as well as numerous sports organizations, churches, and activities. [company location] is mostly a family-friendly community whose residents regularly consume snow cones.

Below is a demographic breakdown of this area:

Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Residential Community: The Company will target the community residing in the [Location] of [Company Name]. Snow cones are one of the most popular desserts among American children and teenagers, which means the company can anticipate a high volume of sales. Also, the area has a large population of parents of young children who regularly treat their children with snow cones.
  • Working Community: The second category includes the workers and employees who work in the businesses or offices located in the vicinity of the snow cone shop. [Company Name] expects to draw in a large number of workers in various industries coming to purchase snow cones and snacks during work lunch hour or break.
  • Passers-by: The Company will also target people who do not live or work near the shop but have come to the area for any business purpose or commercial activity. [Company Name] will be the perfect place for these passers-by to take relief from the hot weather of [Location].
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