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Sandwich Shop Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [company location] and the immediate surrounding areas as well as those who work in [company location].

The precise demographics of the town in which our retail location resides is as follows:

 WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We will primarily target the following customer segments:

  • Young adults: The sandwich shop will attract young adults looking for a spot to meet up and hang out with their friends.
  • Local workers: Approximately 2,300 individuals work within a quarter mile of our location and we expect a fair portion of these individuals to frequent us for lunch.
  • Shoppers: With our location on a traditional main street, shoppers will visit when they tire from walking or are in need of lunch while shopping.
  • Families: Our shop will be a family-friendly spot that offers a kid’s menu. This is perfect for family lunch outings.
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