IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediate surrounding areas as well as those who work in [company location].
The precise demographics of the town in which our retail location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following customer segments:
- Young adults: The sandwich shop will attract young adults looking for a spot to meet up and hang out with their friends.
- Local workers: Approximately 2,300 individuals work within a quarter mile of our location and we expect a fair portion of these individuals to frequent us for lunch.
- Shoppers: With our location on a traditional main street, shoppers will visit when they tire from walking or are in need of lunch while shopping.
- Families: Our shop will be a family-friendly spot that offers a kid’s menu. This is perfect for family lunch outings.