VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering a variety of good quality sandwiches
- Homemade selections including bread and salads
- Offering a convenient location that offers both eat-in or take-out options
- Providing excellent customer service
[Company Name] expects its target market to be residents and individuals working within a 10-mile radius and living within a one mile radius of its shop. The Company’s promotions strategy to reach these individuals includes:
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other enticements for people to frequent the shop.
We will contact all local and area newspapers, radio stations, and television stations and send them a press release describing the opening and unique value proposition of [Company Name]. We will also invite local food bloggers/vloggers to promote our shop.
[Company Name] will initially advertise in local newspapers, radio stations, and sponsor community events in order to gain brand awareness.
[Company Name] employees will initially provide sandwich samples to passersbys to enable them to taste the quality of our flavors.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.
Before opening the sandwich shop, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.