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Sandwich Shop Business Plan Template [2021 Updated]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Offering a variety of good quality sandwiches
  • Homemade selections including bread and salads
  • Offering a convenient location that offers both eat-in or take-out options
  • Providing excellent customer service

Promotions Strategy

[Company Name] expects its target market to be residents and individuals working within a 10-mile radius and living within a one mile radius of its shop. The Company’s promotions strategy to reach these individuals includes:

Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other enticements for people to frequent the shop.

Public Relations
We will contact all local and area newspapers, radio stations, and television stations and send them a press release describing the opening and unique value proposition of [Company Name]. We will also invite local food bloggers/vloggers to promote our shop.

Advertising
[Company Name] will initially advertise in local newspapers, radio stations, and sponsor community events in order to gain brand awareness.

Sampling
[Company Name] employees will initially provide sandwich samples to passersbys to enable them to taste the quality of our flavors.

Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.

Pre-Opening Events
Before opening the sandwich shop, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.

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