Sandwich Shop Business Plan Template [Updated 2024]

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V. Competitive Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Sammy’s Subs
Sammy’s Subs is a franchise restaurant chain that specializes in hot sub sandwiches. The company was founded in 1994 and has since grown to over 1,000 locations in 35 states. The menu features classic sub selections like meatball, Italian, Turkey club and ham and cheese. Sides include macaroni salad, potato salad, chips and fries.

Beach Subs
Beach Subs is a submarine sandwich franchise that was founded in 1956. Beach Subs began franchising in 1987 and now has a presence in 33 states. Beach Subs differentiates itself from other restaurants by offering higher-quality ingredients at a slightly higher price point. Their selections include organic and farm to table ingredients and their meats contain no preservatives or hormones. In addition, the company offers cold-pressed juices, made onsite.

Stacked is a franchise sandwich shop that was founded in 1983. Stacked’s menu has a focus on simplicity, with only a limited number of meats, cheeses and breads for customers to select. The company’s philosophy is quick service and basic ingredients. All sandwich ingredients are locally sourced and breads are made in-house, daily. Stacked has been one of the fastest-growing chains in terms of store numbers and total network sales in the United States over the past five years.

Competitive Pricing

6 inch subClassic SandwichHot Sandwich
Beach Subs$4.49$4.99$6.99

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Variety: [Company Name] offers both classic and unique sandwich options, as well as homemade salads and daily specials, which will attract a wide audience.
  • High Quality Ingredients: [Company Name] will work with the best local farmers for its meat and vegetables and take special care to help the community.
  • Management: Our management team has years of business and marketing experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
  • Relationships: Having lived in the community for 15 years, [Founder’s Name] knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our sandwich shop.
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