II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] located at [insert location here] is a new sandwich shop that provides healthy sandwiches, paninis and prepared salads. The sandwich menu includes cold subs, hot pressed sandwiches and modern interpretations of classics. Other offerings include homemade salads, such as Egg Salad, Chicken Salad and Tuna Salad.
The shop will bake all of its bread on site, daily and all sandwich toppings will be organic and sourced locally.
[Company Name]’s History
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the foodservice business for 8 years, it was in [month, date] that he decided to launch his/her own sandwich shop. The founder was inspired to open the shop when he discovered that a high percentage of people would choose sandwiches over any other lunch item and in [Location], there is only one shop that specializes in sandwiches, so he/she felt like it was the perfect market opportunity.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website
- Created the menu
- Determined equipment and inventory requirements
- Began building relationships with farmers and suppliers
[Company Name]’s Products/Services
Below is [Company Name]’s initial menu categories:
- Cold Subs
- Hot Sandwiches
- Daily specials
- Homemade salads
- Side Items- Chips, fries and pasta salad