Pet Store Business Plan Template [Updated 2023]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new pet store located in the heart of [location]. We are enormous pet lovers who are passionate about creating the ultimate pet center for all our furry and not-so-furry friends. We offer multiple small animals as pets, including fish, reptiles, gerbils, birds, and guinea pigs. We also have everything a pet owner could need to care for their pets, including food, toys, treats, and beds/cages. [Company Name] aims to be the one-stop shop for everything a person could need to keep their pet happy and healthy.

[Company Name] is led by [Founder’s Name], who has worked in the pet store industry for [X] years. For her entire career, she has operated as a manager of a local pet store, giving her the perfect expertise to run a small pet store business of her own. [Founder’s Name] loves animals and enjoys engaging with pet owners. She is committed to building the best pet store in town and offering everything a pet could need to have a happy life.

[Company Name]’s History

[Company Name] was incorporated as an S-corporation on [date of incorporation]. Soon after, [Founder’s Name] found a retail location and signed a Letter of Intent to sign it. Once the lease is finalized, all operations will run out of the retail location.

Since incorporation, the company has achieved the following milestones:

  • Found a retail location and signed a Letter of Intent to lease it
  • Developed the company’s name, logo, and website located at [website]
  • Determined equipment and inventory requirements
  • Began recruiting key employees

[Company Name]’s Products/Services

[Company Name] is home to numerous animals that make for wonderful pets. Some of the animals we provide include:

  • Fish
  • Birds
  • Guinea pigs
  • Gerbils
  • Reptiles
  • Rabbits
  • Hamsters

Furthermore, [Company Name] sells everything that is needed to keep one’s pet happy and healthy. This includes food, toys, treats, and beds/cages. We sell these items for the pets listed above as well as cats and dogs.

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