I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new pet store located in the heart of [location]. We are enormous pet lovers who are passionate about creating the ultimate pet center for all our furry and not-so-furry friends. We offer multiple small animals as pets, including fish, reptiles, gerbils, birds, and guinea pigs. We also have everything a pet owner could need to care for their pets, including food, toys, treats, and beds/cages. [Company Name] aims to be the one-stop shop for everything a person could need to keep their pet happy and healthy.
Products Served
[Company Name] is home to multiple animal species that make for wonderful pets. Some of the animals we provide include:
- Fish
- Birds
- Guinea pigs
- Gerbils
- Reptiles
- Rabbits
- Hamsters
Furthermore, [Company Name] sells everything that is needed to keep one’s pet happy and healthy. This includes food, toys, treats, and beds/cages. We sell these items for the pets listed above as well as cats and dogs.
Customer Focus
[Company Name] will primarily serve residents who live within a 10-mile radius of our store. The demographics of these customers are as follows:
- 57,941 residents
- Average income of $52,900
- 42.4% married
- 39% with children under 18
- Median age: 37 years
These demographics serve our store well. Families are more likely to own pets than single individuals, so having a large family demographic is beneficial. Furthermore, the average income shows that many people in the city have the financial means to adopt pets and care for them properly.
Management Team
[Company Name] is led by [Founder’s Name], who has been a manager of a pet store for [X] years. She has been a pet lover her entire life and is eager to run a popular pet store of her own. The pet store she worked for is similar to ours, selling both small pets and pet supplies. Therefore, her experience has given her the perfect skills and knowledge needed to run such a business.
Success Factors
[Company Name] is uniquely qualified to succeed for the following reasons:
- Our location is in a high-volume area and will be highly convenient to significant numbers of passersby each day.
- The management team has a track record of success in the pet store business.
- The pet store retail business is a proven business and has succeeded in communities throughout the United States.
- [Founder’s Name] has been in the industry long enough to develop lasting connections with local pet owners, suppliers, and leaders in the local pet industry.
Financial Highlights
[Company Name] is currently seeking $450,000 to launch. Specifically, these funds will be used as follows:
- Store design/build: $200,000
- Equipment, supplies, and initial inventory: $100,000
- Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
