Pet Store Business Plan Template [Updated 2023]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the company’s unique value proposition:

  • Offering a large selection of adorable pets to adopt
  • Providing a diverse selection of pet supplies and food
  • Providing excellent customer service
  • Offering a fun and welcoming environment that customers will want to frequent

Promotions Strategy

[Company Name] expects its target market to be residents living within a 10-mile radius of its location. [Company Name]’s promotion strategy to reach these potential customers includes:

Website/SEO
[Company Name] will develop a professional website that displays all the supplies and pets that we sell. It will also invest in SEO so that the company’s website will appear at the top of search engine results. [Company Name] will maintain a website and publish frequent newsletters and blogs to educate our customers on promotions, pet care tips, and new products.

Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.

Pre-Opening Events
Before opening the shop, [Company Name] will organize pre-opening events designed for prospective customers, local merchants, and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts, and/or provide other inducements for people to frequent the store.

Customer Loyalty Programs
[Company Name] will create a winning customer loyalty program to keep its best clients coming back again and again. The program will include discounts, deals, and promotions that non-loyalty customers will not have access to.

Word of Mouth Marketing
[Company Name] will encourage word-of-mouth marketing from loyal and satisfied clients. The company will use recommendations and word-of-mouth marketing to grow its customer base through the network of its existing customers. [Company Name] will be incentivizing its existing customer base to encourage their friends to come by and check out our selection of pet supplies and animals.

Pricing Strategy

[Company Name] pricing will be moderate so customers feel they receive great value when patronizing our pet shop. Our price points aim to be slightly cheaper than our competitors but high enough that we still make a profit.

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