Pet Store Business Plan Template [Updated 2023]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [location] and the immediate surrounding areas. The city is full of animal lovers and pet parents who are eager to frequent a local pet shop, making it the perfect location to start our business.

Customer Segmentation

We will primarily target the following three customer segments:

  • Individuals looking for a new pet: Pets make life fun and fulfilling. Therefore, it’s never a surprise to find out that someone wants to add a new critter to their life. We offer multiple animals for adoption to attract anyone interested in adding a new small pet to their family.
  • Pet parents: We also provide supplies needed to make all pets happy. This will appeal to current pet owners who need a convenient place to buy all their toys and food for their current pets.
  • Families: Families are far more likely to want a pet or own a pet than single individuals. We will market our store as welcoming and family-friendly to attract local families.
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