IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [location] and the immediate surrounding areas. The city is full of animal lovers and pet parents who are eager to frequent a local pet shop, making it the perfect location to start our business.
We will primarily target the following three customer segments:
- Individuals looking for a new pet: Pets make life fun and fulfilling. Therefore, it’s never a surprise to find out that someone wants to add a new critter to their life. We offer multiple animals for adoption to attract anyone interested in adding a new small pet to their family.
- Pet parents: We also provide supplies needed to make all pets happy. This will appeal to current pet owners who need a convenient place to buy all their toys and food for their current pets.
- Families: Families are far more likely to want a pet or own a pet than single individuals. We will market our store as welcoming and family-friendly to attract local families.