V. Competitive Analysis
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Direct & Indirect Competitors
The following establishments are nationwide pet stores and suppliers that provide either direct or indirect competition for customers:
PetSmart is the largest pet retailer in the United States and operates on the belief that pets make us better people. The company focuses on stocking the highest quality items for pets as well as employing helpful and passionate associates. PetSmart also does considerable work to give back to pet communities, which many customers appreciate.
Petco is another popular nationwide chain that sells pets and pet supplies. Like PetSmart, Petco is passionate about pets and uses that passion to fuel its business decisions. In addition to being a welcoming center for all pet lovers, the company collaborates with nonprofits dedicated to animal welfare to make the world a friendlier place for pets.
Chewy is an online pet supply store that sells everything a pet lover could need for a price that is lower than retail. They are also known for their convenience and excellent customer service. Chewy is the perfect option for those who just want the flexibility of online shopping without heading out to a store.
[Company Name] enjoys several advantages over its competitors. These advantages include the following:
- Location: [Company Name] will be located in a high-traffic area that is easy for residents and professionals to access. The location is in the heart of downtown and is easily accessible by foot or car. Thousands of residents and commuters pass through the area every day, so many will notice our welcoming pet store.
- Management: Our management team has years of experience in the pet store industry. [Founder’s Name] particularly has managed local pet stores and brings a wealth of knowledge, experience, and skills that will be invaluable to our business.
- Pricing: We aim to sell all of our animals and products at a moderate price point, so average families and individuals can afford to frequent our store.