Perfume Business Plan Template [Updated 2024]

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VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

[Company Name] seeks to position itself as a popular local option in [location] where it will gain a following and increase its brand awareness.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Good for the Environment
  • Good for Healthy Skin
  • Fresh, Clean Scents
  • All Natural Ingredients
  • Affordable Pricing

Promotions Strategy

[Company Name] expects its target market to be individuals who are nature lovers who regularly purchase sustainable products. [The Company’s} promotion strategy to reach these businesses includes:

[Company Name] will invest in attractive signage and billboards to increase the brand awareness of the local perfume brand.

Local Publications
We will also invest in advertising in selected larger publications such as newspapers and local publications.

[Company Name] will invest heavily in developing a professional website that displays all of the products the company will have for sale. The website will also include an emphasis on the perfume company’s eco-friendly focus. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Farmer’s Markets
[Company Name] will invest in purchasing table space at local farmers markets to display and sell their perfume products. [Owner] looks forward to interacting with customers and having them smell her perfume fragrances.

Social Media
[Company Name] will utilize the most popular social media platforms for ads since the majority of the clientele will be active on social media. The company will also have business accounts on each major platform to post regularly of new fragrances it has developed.

Collateral Material
[Company Name] will develop numerous collateral material to have on hand to give out to potential customers at the local farmers markets or pop-up events. It will also ask local businesses such as salons or spas for permission to hang or display their collateral material in highly trafficked areas.

Pricing Strategy

[Company Name]’s pricing will be moderate so clients feel they receive great value when purchasing the perfumes.

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