Perfume Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company name] is a newly established perfume business located in [location]. The company will manufacture and sell a variety of perfume products and accessories, all made using natural ingredients found in nature.

The company’s founder, [Name], has worked for several years as an independent perfumer. During this time, she learned how to make fragrances by hand and became skilled in blending herbs and other natural ingredients to create unique scents. She also developed an expertise in the art of blending scents so that they complement one another, creating a harmonious blend of aromas when worn together. This experience has given her the confidence to start her own business manufacturing perfumes with the same attention to detail that she used when working on commission for clients at large companies such as [Company Name].

Currently, most perfume brands are produced by large corporations who use synthetic ingredients in their products, which can irritate customers’ skin or cause allergic reactions. By contrast, [Company Name]’s products are made using only pure essential oils extracted from plants grown on sustainable farms around the world. These oils have been used for centuries by healers because they contain natural anti-inflammatory properties that ease inflammation caused by skin conditions like eczema or psoriasis. [Company Name]’s perfume products will be made using ethically and naturally sourced ingredients and will not include any harmful ingredients.

The company plans to manufacture all of its products in a small warehouse space and market and sell it locally at farmers markets, trade shows, industry events, etc. The company will also have a website where its perfumes will be sold online.

[Company Name]’s History

[Founder’s Name] has completed her due diligence with regards to other perfume retailers, industry standards and metrics, and competitor profile. She realizes that she needs to start small and sell locally and on a small scale online in order to organically grow her perfume business.

Once the lease is acquired for the small warehouse space, [Founder’s Name] can begin to order the manufacturing equipment and hire a small manufacturing staff. Once she receives the funding, she can also hire an advertising agency to develop the perfume branding image and marketing campaign.

Since incorporation, the Company has achieved the following milestones:

  • Located a small warehouse space in an affordable industrial area
  • Developed the company’s name, logo, and website located at [website]
  • Priced out the manufacturing and bottling equipment
  • Determined software and necessary supplies and equipment
  • Began the FDA process to ensure all products made are safe and are in compliance with FDA regulations
  • Began recruiting key employees that will assist with the manufacturing and promotion of the perfume products

[Company Name]’s Products/Services

Below are [Company Name]’s product offerings:

  1. Perfume
  2. Cologne
  3. Body Spray
  4. Lotions
  5. Shower Gel
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