IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve primarily all individuals over the age of 16 who frequently purchase soaps, shampoos, and fragrances that are ethically sourced in nature.
Typically, those who target natural ingredient products are adults who are eco-conscious and enjoy outdoor activities. They partake in outdoor activities such as hiking, yoga, meditation, running, and cycling. They have moderate disposable income and have at least two years of post high school education.
Customer Segmentation
The Company will primarily target the following three customer segments:
- Young Professionals: they are trendy, young, and are always looking for products that are new, fresh, and have a social awareness impact
- Nature Lovers: they don’t use anything in their everyday life that has harmful or non-ethically sourced ingredients
- People with skin conditions that are prone to skin issues such as psoriasis and eczema. They are required to only use products with natural ingredients.
