Perfume Business Plan Template [Updated 2024]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company name] is a newly established perfume store located in [location]. The company will manufacture and sell a variety of perfume products and accessories, all made using natural ingredients found in nature. [Company Name]’s perfume products will be made using ethically and naturally sourced ingredients and will not include any harmful ingredients.

The company plans to manufacture all of its products in a small warehouse space and market and sell it locally at farmers markets, trade shows, industry events, etc. The company will also have a website where its perfumes will be sold online.

Products

[Company Name] will offer a variety of perfume products and accessories. The products include perfumes, colognes, body sprays, and lotions.

Customer Focus

[Company Name] will primarily serve the residents within a 1 to 50-mile radius of our location. The demographics of these residents are as follows:

  • 3,462,789 residents
  • Average income of $38,500
  • Average household income of $75,600
  • 49.62% married
  • Median age: 36 years

[Company Name] will sell its perfume products to the local market initially, until it has achieved enough funding to begin to distribute nationwide and ultimately, globally.

Management Team

[Company name] will be owned and operated by [Founder’s Name], a local perfumer with a love for natural fragrances. [Founder] has been in the fragrance industry for over ten years, and previously ran the fragrance department at a large retailer where she learned the ins and outs of the industry. At this juncture, [Founder] is ready to take her knowledge and experience to the next level by creating her own brand.

From her knowledge in department stores and now as an independent perfume, [Founder] has plenty of management and operations experience as well as an understanding of how perfume companies operate on a day-to-day basis.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • The company derives all of its ingredients directly from natural and ethically-motivated distributors.
  • The company does not include harmful ingredients in its products.
  • The fragrances are unique, refreshing, and mood enhancing.
  • The owner is an experienced perfumer who knows the ins and outs of the industry and marketing her product.
  • The pricing model is structured to be affordable to people from all walks of life.

Financial Highlights

[Company Name] is seeking a total funding of $725,000 of debt capital to launch the perfume business.

  • Initial inventory: $200,000
  • Manufacturing system: $100,000
  • Down payment for manufacturing space in a warehouse: $50,000
  • Brand development and marketing: $300,000
  • Working capital: $75,000 to fund payroll, taxes, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%
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