VII. Operations Plan
This Section's Contents
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Functional Roles
[Company Name] will carry out its day-to-day operations as a perfume business. There will also be numerous administrative functions involved.
In order to execute on [Company Name]’s business model, the Company needs to perform several functions. [Company Name] In order to achieve this goal, [Company Name] will need to expand its online presence as well as its physical presence. To do this, the company will need to hire more employees, purchase more equipment, and invest in marketing campaigns. The company will need to hire at least one full-time employee who can manage all aspects of operations including manufacturing, distribution, sales and marketing.
The company will also need to purchase additional equipment such as a second stove top so that they can continue manufacturing scents while simultaneously producing other products like candles or soaps. They will also need to invest in new packaging materials so that they can expand their product line into gift baskets or other items for sale at retail locations like Whole Foods Market or Trader Joe’s.
Service Functions
- Small team to assist with manufacturing and bottling
- Small team for distribution
Administrative Functions
- General and administrative functions including tax payments, marketing, bookkeeping, etc.
- Filing and maintaining accurate records and files of all sales
- Brand management/social media
- Retailer outreach
Milestones
The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:
| Date | Milestone |
|---|---|
| [Date 1] | Finalize lease agreement |
| [Date 2] | Design and build out [Company Name] |
| [Date 3] | Hire and train initial staff |
| [Date 4] | Kickoff of promotional campaign |
| [Date 5] | Launch [Company Name] |
| [Date 6] | Reach break-even |
