Gym Business Plan Template [Updated 2024]

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Gym Business Plan

If you want to start a gym or fitness center or expand your current gym business, you need a business plan.

The following sample fitness center business plan gives you the key elements to include in a winning business plan for a gym.

You can download our Gym Business Plan Template (including a full, customizable financial model) to your computer here.

Gym Business Plan Example

Below are links to each of the key sections of a solid gym business plan:

  1. Executive Summary – The executive summary is a brief overview of your gym, including your company’s mission statement, target market, objectives, and goals. If you are seeking potential investors, it is important to make a good first impression with this section.
  2. Company Overview – The company overview provides an overview of your company, including its history, legal structure, business model, and ownership structure.
  3. Industry Analysis – Conducting an industry analysis is critical to understanding the market opportunity for your business. This section should include a description of the fitness industry, its size, growth potential, and key players.
  4. Customer Analysis – This section of your fitness business plan should describe your target customers, including their demographics, needs, and fitness habits.
  5. Download our Gym Business Plan Template and learn how to start a gym business plan.

  6. Competitive Analysis – Conducting a competitive analysis is essential to understanding the landscape of the market you are entering. This section should include an overview of your direct and indirect competitors, their market share, their strengths and weaknesses, along with your competitive advantage and unique selling point.
  7. Marketing Plan – Your marketing plan should describe the marketing strategies you plan to use for reaching your target audience. This section should include your pricing strategy, membership fees, advertising and promotional strategies.
  8. Operations Plan – In the operations plan, you should describe your fitness center, exercise equipment and fitness classes, as well as your personal trainers and their qualifications.
  9. Management Team – This section of your gym business plan should describe the experience and qualifications of your management team.
  10. Financial Plan – The financial plan should include your financial projections (income statement, balance sheet and cash flow statement), as well as how you plan to secure funding such as bank loans.

You can download our Gym Business Plan Template (including a full, customizable financial model) to your computer here.

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