VI. Marketing Plan
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering all-natural healthy beverages, including cold-pressed juices and smoothies
- Offering unique house juice blends
- Offering a convenient location that offers both eat-in or take-out options
- Providing excellent customer service
[Company Name] expects its target market to be residents and individuals working within a quarter mile radius and living within a 2-mile radius of its bar. The Company’s promotions strategy to reach these individuals includes:
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other enticements for people to frequent the juice bar.
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.
[Company Name] employees will initially give free juice samples to passersby to enable them to taste the quality of our house blend and learn about us.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.
Before opening the juice bar, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.
[Company Name] pricing will be moderate so customers feel they receive great value when patronizing the juice bar. Pricing will be higher than [Competitor 1], and on par with [Competitor 2].