Juice Bar Business Plan Template [Updated 2023]

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VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Offering all-natural healthy beverages, including cold-pressed juices and smoothies
  • Offering unique house juice blends
  • Offering a convenient location that offers both eat-in or take-out options
  • Providing excellent customer service

Promotions Strategy

[Company Name] expects its target market to be residents and individuals working within a quarter mile radius and living within a 2-mile radius of its bar. The Company’s promotions strategy to reach these individuals includes:

Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other enticements for people to frequent the juice bar.

Public Relations
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].

[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.

[Company Name] employees will initially give free juice samples to passersby to enable them to taste the quality of our house blend and learn about us.

Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.

Pre-Opening Events
Before opening the juice bar, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Pricing Strategy

[Company Name] pricing will be moderate so customers feel they receive great value when patronizing the juice bar. Pricing will be higher than [Competitor 1], and on par with [Competitor 2].

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