V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
The following businesses are located within a 5 mile radius of [Company Name], thus providing either direct or indirect competition:
Juice Smoothie Cafe
Juice Smoothie Cafe operates a chain of more than 280 franchised fruit snack outlets in Florida and more than 30 other states. The chain specializes in real fruit smoothies, including low-fat, dessert, and power varieties. Juice Smoothie Cafe locations also offer salads, soups, wraps, and sandwiches, as well as breakfast items. In addition, many locations provide catering services. The first Juice Smoothie Cafe opened in 1993.
Freshie Juice
Established in 2014, Freshie Juice offers acai/pitaya bowls, smoothies, and fresh juices from 3 locations. The company has an extensive menu, and customers may add in a variety of beneficial boosters, such as vitamin C, proteins, omega 3s, and bee pollen. All bowls may be topped with a variety of granola, nuts, dried or fresh fruits, honey, or cacao nibs.
Jerry’s Juice Bar
Jerry’s Juice Bar has more than 600 franchisee-owned and operated stores in the US and 68 franchised stores in international markets. Its menu includes more than 30 varieties of custom smoothies, fruit juices and food items. Jerry’s Juice Bar locations include freestanding units as well as on-site kiosks in high traffic areas, including college campuses, gyms, and airports.
Competitive Pricing
| Juice Smoothie Cafe | Freshie Juice | Jerry’s Juice Bar | |
|---|---|---|---|
| Juice | $3-$4 | $3-$5 | $3 - $6 |
| Smoothie | $4 - $7 | $5 - $8 | $5 - $8 |
| Pastries | $2 - $4 | $1.75 - $2.50 | $2-$5 |
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- High Quality Ingredients: [Company Name] will work with the best local farmers for its fruits and vegetables and take special care to create and market test its own house blends which will be appreciated by health enthusiasts.
- Management: Our management team has years of business and marketing experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influencers, including the local leaders who fought the [Competitor] opening two years ago. As such, it will be relatively easy for us to build branding and awareness of our juice bar.
