II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is an all-natural Juice Bar that serves drinks made from fresh and organic fruits and vegetables. We believe that natural food heals and strengthens our bodies, that is why our juices do not contain processed ingredients, fillers or artificial flavors.
With our fruits and vegetables sourced from [Location]’s fresh produce, we are not just growing our business, but also helping our community. We handcraft our juices in small batches to ensure authentic freshness. We are dedicated to promoting a healthy lifestyle and making nutrition and nourishment accessible to everybody.
[Company Name]’s History
[Company Name]’s owner, [Founder’s name], has been in the food industry since [year]. She worked as a chef in known hotels and restaurants before deciding to open a juice bar of her own. Her long experience in the food industry gave her an in-depth knowledge of the ins and outs of opening a food and beverage business before she started [Company name].
As a healthy eater herself, [Founder] wants to encourage people to have a healthy lifestyle by improving their diet, specifically their beverage intake, which led her to start [Company name].
[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for the juice bar.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website
- Created the menu
- Determined equipment and inventory requirements
- Began building relationships with farmers and suppliers to the local region
[Company Name]’s Products/Services
Below is [Company Name]’s initial menu. As you can see all items are classified under the following four main categories:
- Fruit juices
- Vegetable juices
- Holistic juices- crafted with functional botanicals and superfood ingredients to promote health, wellness & nutrition.
- Fruit Smoothies