IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediate surrounding areas as well as those who work in [company location].
The area residents and workers we serve are affluent and hard-working and are expected to desire to live a more healthy lifestyle than the national averages.
The precise demographics of the town in which our retail location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following three customer segments:
- Young adults: The juice bar will attract young adults looking for a spot to meet up with their friends.
- Local workers: Approximately 1,900 individuals work within a quarter mile of our location and we expect a fair portion of these individuals to frequent us throughout the work day.
- Shoppers: With our location on a traditional main street, shoppers will visit when they tire from walking or are in need of a snack while shopping.