III. Industry Analysis
The Juice Bar industry has grown steadily over the past five years. The industry is anticipated to grow 1.9%, because consumer spending and per capita disposable income are estimated to increase. Demand for industry products will continue to increase along with health-conscious trends, keeping revenue stable.
The industry will continue to evolve over the next five years, in line with consumer preferences. Higher demand will enable stores to boost prices despite competition. Companies are expected to counteract competition by focusing on quality and offering a wider variety of complementary food products, including salads, soups and healthy snacks.
The industry has also been invigorated over the past five years by the cold-pressed juice craze. Cold-pressed juice has hit the mainstream and given rise to hundreds of new juice bars, which typically sell juices at high price points. The cold-pressed juice craze is expected to continue for at least the short term, as consumers continue to demand menus low in sugar and high in nutrients.